You want to implement intercept surveys and get feedback from people visiting your website, but feel concerned about their reaction to pop-up survey invites? How to prevent them from treating your invites like unwanted adds and closing the window without even reading? Read this article to learn how to design effective intercept surveys that don’t annoy your users.
Website intercept surveys in form of widgets, pop-up windows, and questionnaires for website visitors come back! They’re one of the best ways to get insight from your website viewers and collect Voice of the Customer. You may find it hard to believe if you still remember the old and ugly, intrusive pop-ups that made it impossible to navigate through a website. However, the range of possibilities available now for gathering data from your website viewers is far more diverse and user-friendly and their benefits are numerous. Find out why they’re a great idea!
Best time for sending newsletters? Optimal article length? Acceptable unsubscription rate? How to research subscribers’ preferences? Don’t look for ready-to-go solutions. Remember to think over the most important things: the aim, function and situation in which your message will be received. Today we’re bringing you a piece of advice and practical approach to email marketing from our partner SALESmanago.
Net Promoter Score (NPS) is a popular customer loyalty measurement methodology. Recently, not without a cause, it’s become very popular among marketing and sales professionals. The methodology assumes that in order to conduct an effective study of customer loyalty it’s enough to ask just this one question :
In the case of survey based research, it’s not just about WHAT you want to ask. It’s also as much about HOW you formulate your questions. Otherwise, you might end up with data that is false or of poor quality. Good questions are clear and they don’t raise any doubts at the time of completing the questionnaire. Bad questions may include answer suggestions or they can even make it impossible to give a truthful answer and as a result they are discouraging. What kinds of questions should you avoid?
We are continuing series of articles for students. Online surveys gain more and more popularity. Are you wondering if you should try to use this research technique. Please find below quick summary of pros and cons of online surveys and questionnaires.
We are starting series of articles created for students that are looking for online survey and questionnaire tool for their dissertations.
It is said, that you can’t manage if you can’t measure effects of your actions. Organizations all over the world are looking for the ideal question / measure, that will allow to gauge and predict customer loyalty. The result is a specific “arms race” that leads to a new question. Which metric and question is the best one? To find an answer we compared three different frameworks – CSAT, NPS, CES.
Do you know what your clients and users talk about your company, products, or services? What do they like and what annoys them? Voice of the Customer can help you find answers to these questions.
Semantic scale, also known as semantic differential or Osgood scale (from the name of its creator – American psychologist Charles E. Osgood, 1916-1991) is commonly used for the evaluation of attitudes, products, or services.
5 Why (5W) is an iterative question-asking technique used to explore cause-effect relationship underlying a particular problem. Technique was originally developed by Sakichi Toyoda and used in Toyota Motor Corporation during the evolution of manufacturing methodologies. It gained big popularity and is used by such methodologies like Kaizen, Lean, Six Sigma.
360 feedback traditionally used for potential evaluation of managers gains more interest as a tool for employee evaluation, training needs evaluation and feedback collection where it is important to look at a given problem from different perspectives, eg. company, customer, manager, employee, partner (distributor, vendor, …).