Questionnaires are one of the basic tools of marketing specialists. They’re comprehensive and, if skillfully constructed, they easily provide valuable data. DYI online surveys give users the freedom to conduct perfectly customized research on their own. Today we’re bringing you 5 ways to use online questionnaires that will help you build an effective marketing strategy.
While the end of the year is a perfect wrap up occasion, its beginning is usually a good moment to draw some conclusions from the past actions and plan the next year strategy. The perspective of a “clean sheet”, fresh challenges and possibilities fuels our brains. How to make most of this positive energy and foresee the upcoming trends?
Do you need to ask young mothers (e.g. 20 – 35 years) for their opinion? Do you want to verify expectations of IT managers in the middle-east area? Do you wonder if your product will be well received in the US market?
Are you introducing a new product on the market? Work on client segmentation? Or maybe you plan important changes for existing products? In all those tasks online survey research can be more than helpful.
Let’s get straight to the point: why should you conduct survey research and what is the objective to create one? Right now half of my readers will leave the blog and they will be right. I would do the same. So I will change my question: in what business situations should you conduct survey research? Does it sound better? Let’s call these situations research moments.
Researchers and analytics often talk about quantitative research and qualitative research. In this article you will find description of both terms, difference explanation and usage examples for each type of survey research.